You may have heard or seen the name Chip Tha Ripper. He is a good friend of Kid Cudi and has appeared on a few of Cudi’s tracks on his mixtapes and album and undoubtedly has talent that won’t go unnoticed. Now, he has his own featured mixtape titled “The Cleveland Show” presented by Mick Boogie and Terry Urban.

I’ve had this mixtape for a little over a month now, and is definitely my favorite mixtape of 2009, which says a lot considering Lil Wayne’s cohort Drake, 10Deep’s 2009 feature Donnis, and Oklahoma native Jabee also dropped great mixtapes in 2009 that I’ve enjoyed. The production is unparalleled and has a couple of tracks that use samples from Santogold and the Yeah Yeah Yeahs. His lyrical style takes after the title, and now someone else is running the show out in Cleveland other than Lebron James.

Also gotta love the cover art with an illustration of Chip fitting Black/Pink Nike Air Yeezys and Louis Vuitton Millionaire sunglasses in a fashion that mocks the animation of ‘Family Guy’ and the actual ‘The Cleveland Show’.

Chip Tha Ripper – Movie

Chip Tha Ripper – Whoa

Chip Tha Ripper – Mansion

Download Chip Tha Ripper – The Cleveland Show.

In an effort to help spread the word and educate the next generation of fans, SHOGUN will spotlight some of the biggest brands that we think have been instrumental in shaping the face of streetwear today.

First up to the plate..

10.Deep
10deep.com

Power in a posse. With a stable of fresh and upcoming music talents, such as Kid Cudi and Donnis, 10.Deep is in good company.

Along with producing high quality mix-tapes, 10.Deep has been releasing upfront, premium clothing since 1995. One of the original NY street brands, 10.Deep has climbed to the top of the dog pile with its ingenious mixture of sportswear and fashion design – like having bike messenger pockets on the back of a sweatshirt.

Additionally, 10.Deep does not miss the small details. Every piece released has the famous “10X” logo – from New Era fitteds to tees to button-ups. Fans will appreciate the hidden buttons in the collars of the cut-n-sew, and the convertible sleeves with contrasting fabrics.

And don’t be misguided by the brass knuckle logo; 10.Deep by no means is representing violence. Their motto is to “forget everyone and listen to yourself.” Strength lies in the hands of an individual – ten fingers, ten deep.

Their tee shirt graphics are memorable and cut-n-sew is second to none. With quality, fit, and style at top of mind, 10.Deep is here to stay, and we look forward to the next release.