The album will release November 9th and is now available for Pre Order via iTunes. So I now introduce to you……………

You may have heard or seen the name Chip Tha Ripper. He is a good friend of Kid Cudi and has appeared on a few of Cudi’s tracks on his mixtapes and album and undoubtedly has talent that won’t go unnoticed. Now, he has his own featured mixtape titled “The Cleveland Show” presented by Mick Boogie and Terry Urban.

I’ve had this mixtape for a little over a month now, and is definitely my favorite mixtape of 2009, which says a lot considering Lil Wayne‘s cohort Drake, 10Deep‘s 2009 feature Donnis, and Oklahoma native Jabee also dropped great mixtapes in 2009 that I’ve enjoyed. The production is unparalleled and has a couple of tracks that use samples from Santogold and the Yeah Yeah Yeahs. His lyrical style takes after the title, and now someone else is running the show out in Cleveland other than Lebron James.

Also gotta love the cover art with an illustration of Chip fitting Black/Pink Nike Air Yeezys and Louis Vuitton Millionaire sunglasses in a fashion that mocks the animation of ‘Family Guy’ and the actual ‘The Cleveland Show’.

Chip Tha Ripper – Movie

Chip Tha Ripper – Whoa

Chip Tha Ripper – Mansion

Download Chip Tha Ripper – The Cleveland Show.

In an effort to help spread the word and educate the next generation of fans, SHOGUN will spotlight some of the biggest brands that we think have been instrumental in shaping the face of streetwear today.

First up to the plate..

10.Deep
10deep.com

Power in a posse. With a stable of fresh and upcoming music talents, such as Kid Cudi and Donnis, 10.Deep is in good company.

Along with producing high quality mix-tapes, 10.Deep has been releasing upfront, premium clothing since 1995. One of the original NY street brands, 10.Deep has climbed to the top of the dog pile with its ingenious mixture of sportswear and fashion design – like having bike messenger pockets on the back of a sweatshirt.

Additionally, 10.Deep does not miss the small details. Every piece released has the famous “10X” logo – from New Era fitteds to tees to button-ups. Fans will appreciate the hidden buttons in the collars of the cut-n-sew, and the convertible sleeves with contrasting fabrics.

And don’t be misguided by the brass knuckle logo; 10.Deep by no means is representing violence. Their motto is to “forget everyone and listen to yourself.” Strength lies in the hands of an individual – ten fingers, ten deep.

Their tee shirt graphics are memorable and cut-n-sew is second to none. With quality, fit, and style at top of mind, 10.Deep is here to stay, and we look forward to the next release.

Kid Cudi & DJ E-V – Dat Kid From Cleveland Mixtape

We flew in Thursday night after Agenda already ended for the day. So we unpacked our bags and headed out to the Gaslamp area for some food and pants parties. The afterparty for that night was at House of Blues sponsored by Crooks & Castles. This Last Supper painting was at the bar. Nice.

Friday was all about work. After a couple unsuccessful meetings we finally hit our stride and spent the rest of the day checking out new product, placing orders and opening new accounts. All the brands we talked to were really cool and they loved the store’s buildout and direction. We’re looking forward to working with everybody and bringing nothing but the best to SHOGUN.

These guys were amazing. We watched this start from a blank canvas to what you see here. The people behind it are DethKills. They’re an artist collective based out of LA. We bought a set of prints from ‘em so look for that in store somewhere.

Later that night we went to Belo to see Kid Cudi perform at the ASR after party. We’ve only heard him on the 10 Deep mixtape and on 808′s & Heartbreak, but damn was he dope!

Aside from all the business, we got to spend a day in LA and visit all the streetwear spots out there. We also got to visit some family and friends and eat at some great places. The only one we didn’t eat at was Pink’s. Everytime we drove by there was a monster line. Does anybody know if the hotdogs are even worth it? Oh well, next time…

All in all, we had an awesome trip. Special shout out to Jon Kim from Agenda, Supra and all the guys from 10 Deep for their support. Can’t wait til the next trip. So from all of us at SHOGUN, this is Ron Burgundy? You stay classy San Diego.